When .co has been announced as available, twitter has grabbed t.co at the right time. This great domain is primarily use for twitter’s URL shortener, only for twitter.
URL shortener is just like tinyurl.com, xr.com. People use URL shortener free service in order to shorten long URL become more short URL and easy to use it. Sometimes it is used to hide URLs.
T.co is more valuable, catchy and long term profits. “T” is enough to represent the URL shortener service. “T” is for twitter. More traffics for Twitter.com and T.co, side by side.
“Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.”
T.co also uses for security reason.
“Since early March (2010), we have been routing links within Direct Messages through our link service to detect, intercept, and prevent the spread of malware, phishing, and other dangers. Any link shared in a Direct Message has been wrapped with a twt.tl URL. Links reported to us as malicious are blacklisted, and we present users with a page that warns them of potentially malicious content if they click blacklisted links. We want users to have this benefit on all tweets.”
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